Power Assisted Garden Loppers
Bosch came to us with a brief for redesigning their home garden range. They proposed a brief of an electric powered tool to aid in the gardening process.
The main aim of this project was an exercise in brand management. I worked with a team of 6 people developing our brand “Oasis”.
All the products within the brand worked for people with mobility issues but importantly not exclusively for them. Take my loppers for example, they work for anyone, treading the line between quality and functionality.
They work both when powered and not thanks to the built-in magnetic slipper clutch.
The user profiles were established during the branding proposal. In which we set out suitable fonts, graphics styles and colour schemes to be used within the brand. We also ensured the oasis brand had a defined target user group and that each project produced fell within this target market.