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SS26 JACKET LAUNCH

OUTDOOR RAIN JACKET BRAND ACTIVATION ANIMATION.

3RD PLACE
WINNER

KEYSHOT ANIMATION COMPETITION 2024

PROJECT BREAKDOWN

My submission to the KeyShot 2024 Animation Competition showcased my exploration of displacement animations, physics simulations, and dynamic lighting effects. So pleased to say that this entry achieved the 3rd prize in the competition.

Project Breakdown:

The goal of the competition was to maximize animation within Keyshot, so I aimed to emulate features not yet available in Keyshot, like Cloth & Liquid Simulations.

For the primary raindrops, I utilized a physics simulation in Keyshot, incorporating a displacement map linked to a video texture that created ripples as they descended.

 

I synchronized this with an animated ground plane to simulate raindrops splashing on water's surface, which was actually a video of rain played through a displacement node.

For lighting, I employed standard keyframe animation to transition between states and executed simple, slow camera movements to maintain a cinematic feel.

The glowing orbs were also a product of physics simulation with added motion blur. Rendering them at a higher frame rate and then slowing down to align with the other clips produced a pleasing slow-motion effect.

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